Web Survey Bibliography
Posits the question: are marketing executives too ready to accept consumer panel data without thinking to question their validity or usefulness? Asks also whether consumer panels are to play an increasingly important role in the future? States that as industry becomes more cost-benefit conscious, so marketing activities will undoubtedly come under close scrutiny. Maintains that changing information needs will dictate some reorientation of the traditional marketing research functions. Discusses also the problems with regard to operating panels, these are argued and the significant difficulties isolated. Concludes that it seems likely that in the case of panels for recording household goods purchases the move will be towards more involvement of research staff in the information recording processes.
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Web survey bibliography - Before 1981 (14)
- Surveys by telephone: a national comparison with personal interviews; 1979; Groves, R. M., Kahn, R. L.
- Evaluation of the Feeling Thermometer. A Report to the National Election Study Board based on data from...; 1979; Weisberg, H. F., Miller, A. H.
- Generalizing Mail SurveyInducement Methods: Population Interactionswith Anonymity and Sponsorship; 1979; Jones, W. H.
- Applied Sampling (Quantitative studies in social relations); 1976; Sudman, S.
- Logic and conversation; 1975; Grice, P. H.
- Response effects in surveys: A review and synthesis; 1974; Sudman, S., Bradburn, N. M.
- On Sampling of Very Rare Human Populations; 1972; Sudman, S.
- Some reflections on consumer panels; 1969; Hill, R. W.
- A theory of organization and change within value-attitude systems; 1968; Rokeach, M.
- The Norm of Reciprocity: A Preliminary Statement; 1960; Gouldner, A.W.
- A generalization of sampling without replacement from a finite universe; 1952; Horvitz, D. G., Thompson, D. J.
- The art of asking questions; 1951; Payne, S.
- Gauging public opinion; 1944; Cantril, H.
- Recent trends in the development of market research; 1936